This, I believe, is impressive.
Is it because the employees truly care? Or that they are well-trained and made to care?
I don't care why. I just know that I feel important in their store.
I'm talking about my Safeway, the one down the street. But I get the same treatment when I go to the Safeway near the kids' school, and the one near my gym, and the one in my old neighborhood by the library we still frequent.
Safeway (or, for those of you in other parts of the continent, Von's, Dominick's, Genuiardi's, Randall's, Tom Thumbs, Pavillions, Pak 'n' Save and Carrs) had a jingle in the 1970s: Since we're neighbors, let's be friends, Safeway. While they've dropped the catchphrase, they've maintained the sentiment. Here's why I feel special:
- Checkers bid adieu to me by name. And it doesn't seem forced.
- If I wander down an aisle with even a hint of witlessness (which happens often), someone appears to ask if I need help.
- If I do ask where something is, I don't just get an answer. I get an escort.
I like that feeling.
I do not get that feeling with its largest competitor (King Soopers/Kroger).
Selection, price, and gas discounts are similar to the other supermarkets I could patronize. But what makes Safeway my #1 supermarket is that I am treated like I am someone special.
Which I am.
Do you get that from your grocer?
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