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Monday, March 12, 2012

Why women love Amy Michelle bags (with discount code)

Subtitle: Why I am carrying a diaper bag even though my youngest is in 3rd grade.

If you want a purse for a busy gal-on-the-go, you buy a purse designed by a busy gal-on-the-go.

I got to know Michelle Herbert in a yoga class. She explained that she and her friend Amy met each other in graduate school. Over dinner one night sans kiddos, Amy was horrified at the disarray of Michelle's bag when she opened it to get something. Michelle explains: 
Think papers, diapers, bottle explosions, food, letters, work documents… all thrown into a black hole. I told Amy that there were only two types of baby bags. Even in the saturated markets of baby products and women handbags I could not find a bag that was organized and functional AS WELL AS sophisticated and elegant. If I wanted organization and function, I had to sacrifice style and elegance; if I went for elegance and sophistication I sacrificed organization and function. Clearly, I was not willing to give up my fashion sense, but the lack of organization was not looking pretty.

Quite simply, we started Amy Michelle to design and manufacture a baby bag to reflect a woman’s style, while accommodating the travel and organizational needs of both baby and mom. Motherhood requires many important sacrifices, but we did not believe choosing a baby bag should be among them.  

That night at dinner we started designing functional and stylish baby bags on a restaurant napkin.
 Their functional yet stylish designs resonate with women everywhere -- including me. Amy Michelle bags have been featured by Franklin-Covey, at Bed Bath & Beyond and Babies R Us. In addition, Amy and Michelle were named emerging entrepreneurs by Sam Walton and honored by American Express for women in business.

Disclosure: Michelle let me select any bag from her collection for purposes of sharing my honest opinion with you. The collection has options for work, travel, and baby. I no longer have babies so I asked Michelle what was the smallest bag that I could fit typical mom stuff in, plus an iPad (which I intend to get one of these days). She steered me toward the New Orleans, which comes in two color swatch options.

You can tell that moms designed these bags because the interior of the bag is a light color so that you can see your stuff against it. On the outside of the bag are three handy pockets for cell phones, keys and, yes, and iPad. On the inside are three pockets in addition to the main chamber, plus two more areas specifically for water bottles, sippy cups, or whatever liquid gets you through the day. One thing that's quite noticeable is that the material used is very lightweight. My shoulders (and my yoga practice) are grateful.

You can also tell that moms designed the website because of the videos that accompany each bag. Let me show you the video for mine (90 seconds):
This bag is reasonably priced at $60.

Michelle and Amy are generous businesswomen. A portion of the profit from each bag goes to help children through the Ronald McDonald House Charities of Denver.

AND! Amy Michelle is offering AllThumbsReviews readers a 15% discount plus free shipping in the continental US. Enter "poppy" when asked for a coupon code at checkout.

Form and function do indeed go together in Amy Michelle bags. Take a look and I bet you'll agree.

Submitted by Lori and cross-posted on
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